Take the case of Unilever, one of the world’s largest consumer-goods companies, with annual sales of about $50 billion. This mammoth Anglo-Dutch group in July bought Laocai, a Chinese pickled-vegetable and soy-sauce brand that it plans to take global within the next five years. Unilever wouldn’t specify exactly how much it has earmarked for building recognition of Laocai among consumers.
Another case of a Chinese brand being prepared to go international after a foreign corporation -- Unilever -- taking over Laocai, a Chinese business.
中国品牌利用外资来走向世界的案例--联合利华收购老蔡公司及其品牌,并准备将其推向世界。