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But building a brand takes time, money and marketing savvy. Some Chinese brands have nudged into the international market on the back of competitive pricing, but have also utilized other strategies. Jianlibao has highlighted its Asian appeal, presenting itself as the preferred rehydrating sports-drink of China’s athletes, while Meidi, an air-conditioner maker, is pushing for greater brand recognition. Others like Haier, one of China’s leading home-appliance producers, have pointedly steered away from price, competing instead on product quality and an efficient distribution and after-sales service. In another example, the American direct investment firm, Asian Strategic Investment Corp., or Asimco, has positioned its recently acquired Five Star beer as a premium brand.

The main idea of the paragraph

Building a brand takes time, money, and marketing savvy. Some Chinese brands have nudged into the international market by utilizing competitive pricing and other strategies.

建立品牌需要时间、金钱和营销的技能，中国的一些企业已经开始利用这些来获得品牌的认知度。

词语解释

on the back of

as a result of something that already exists or something you have already done由于 The company should be able to generate business on the back of existing contracts.

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