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Mario Zhu, an analyst at ABN Amro Securities in Shanghai, says Haier’s marketing team has helped build the company’s reputation in Europe and now in the U.S. “They have research centers that give them updated information on market demand,” she adds. “They do aggressive advertising and they’ve got good R & D.” Haier’s Zhang says the company’s strengths are high quality and good distribution with good networks for sales and service.

The main idea of the paragraph

Haier’s marketing strategies have helped build the company’s reputation in Europe and the United States.

海尔的营销策略帮助海尔取得了成功。

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• Summary