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Of course, global sales don’t mean global brands, as Grey China’s Chan points out. And it’s still early days for Chinese companies. For a start, investment funds for brand promotion are hard to come by, says Chu Liangjin, the Qingdao-based director of the overseas division of China’s Tsingtao brewery. “No more than 5% of our total export sales can be reinvested in promoting our brand overseas,” explains Chu, adding that Tsingtao is trying to persuade the foreign-currency authorities to change this standard practice for SOEs. With the government’s emphasis on preventing the outflow of foreign currency, the chances of the restrictions being lifted are slim.

The main idea of the paragraph

For Chinese companies, funds for brand promotion are hard to come by.
在把中国品牌推向世界时遇到的一个困难是缺少资金

词语解释

for a start
used to emphasize the first of a list of facts or opinions you are stating 首先, 第一点

Well, for a start, the weather was horrible.

句子分析

With the government’s emphasis on preventing the outflow of foreign currency, the chances of the restrictions being lifted are slim.

1）“With the government’s emphasis (being) on preventing the outflow of foreign currency”是个带逻辑主语“the government’s emphasis”的复合结构，介词“with” 引出逻辑主语，后面的“(being) on preventing the outflow of foreign currency”相当于谓语，这个结构等于一个原因状语从句“because the government’s emphasis is on preventing the outflow of foreign currency”。

2）动名词短语“the restrictions being lifted”做介词“of”的宾语，在“the restrictions being lifted”中，“the restrictions”是动名词“being lifted”的逻辑主语，相当于restrictions that can be lifted.

3）另外，“the chances are slim”是常见的搭配。

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• Summary