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In the short term, the strongest promise is in Chinese medicine, herbs and specialty food, as well as goods that play to the romantic foreignness of China － whether in cosmetics, fashion or music. Says Kevin Tan, general manager for China of market-research firm Taylor Nelson Sofres in Shanghai: “There’s still a lot of mystique associated with China. If you’re taking something like cosmetics, which is image-driven… suddenly you’ve got a strong player.”Also making a bid to go global are a few trendsetting Chinese beverage and beer brands. Further down the road there is brand-potential for products such as home appliances that can offer quality at a competitive price.

The main idea of the paragraph

In the short term, the strongest promise is in Chinese traditional medicine, specialty food, electric home appliances, etc.

目前开始走向世界的主要是具有中国特色的产品，如中草药、特色产品, 还有家电类的产品。

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