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Certainly, Haier doesn’t spend much on marketing, compared with the amount earmarked by most international companies. In the U.S., Haier’s promotion budget accounts for only a paltry 1% of its American sales. The company has opened a specialty shop on New York’s Fifth Avenue and in March hired a design company in Los Angeles to determine what American consumers liked best in a refrigerator. Zhang admits Haier hasn’t “developed a real brand name yet” among average American consumers, but points out that it’s starting to get some recognition among refrigerator makers, distributors and specialty shops.

The main idea of the paragraph

Haier, due to its limited spending on promotion, hasn’t developed a real brand name among average American consumers, although it is starting to get some recognition among refrigerator makers, distributors and specialty shops.
海尔由于用于营销的资金有限，其品牌虽然在生产冰箱的同行、分销商以及特色商店那里得到认可，却还没有获得普通消费者的认同。

词语解释

specialty shop

Retail store specializing in a narrow range of items for a particular clientele. Examples are shops specializing in pipe tobacco, wedding gowns, lawn mowers, and bicycles特色商店

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