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Then, after asking every GE business to resubmit annual budgets by the end of the month to account for deflation, the ideas tumble out of him for how they can combat it. "Don't add costs," he advises. "Increase inventory turns. Consolidate acquisitions. Use intellectual capital to replace plant and equipment investment. Raise approvals for price decisions. Make it harder to give away prices."

The main idea of the paragraph

Welch encouraged the employment of such measures as increasing inventory turns, consolidating acquisitions, using intellectual capital, raising approval for price decisions, etc., to cut costs.

韦尔奇鼓励下属采用诸如增加库存的周转、合并购并的部门、运用智力资本、就价格决定引发他人的赞同等措施来降低成本。

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