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For years, the mantra of the industry has been "sell, sell, sell." Build a huge machine to muscle into every brokerage office and onto every household computer screen, the thinking went, and success would follow. Instead, the fund companies' credibility — investors' trust — went out the door. In a rush to scoop up every last investment dollar in the 1 990s, fund firms bombarded investors with nearly 6 000 funds, many of them mediocre. They pumped out funds specializing in hot sectors that quickly fizzled. Scores of now-defunct Internet and tech funds hit the street even as the bull market sputtered. Sure, fund ads dutifully warned that prices could go down as well as up, but only winning funds are ever promoted. And until the Securities & Exchange Commission — clamped down, the companies routinely invented snazzy fund names to pique investors' interest, though stocks they invested in bore little relationship to the title or the risks of the fund.

The main idea of the paragraph

In the eyes of some fund companies, they could, by selling and selling, achieve success. They invented snazzy fund names, bombarded investors with numerous funds and intentionally hid their mediocre nature, and as a consequence they lost their credibility and investors’ trust.

在一些基金公司的眼里，他们可以通过销售他们的产品就能够获得成功。他们给基金起时髦的名字，对投资者狂轰滥炸般地推销基金，故意掩盖其基金平庸的性质，结果他们失去了自己的信度，也失去了投资者的信赖。

句子分析

1、Build a huge machine to muscle into every brokerage office and onto every household computer screen, the thinking went, and success would follow.

　　1）这个句子是由祈使句Build a huge machine to muscle into every brokerage office and onto every household computer screen 和陈述句success would follow构成，在这个结构中，如果两个句子是由and连接，则前面的祈使句相当于条件状语从句if you build a huge machine to muscle into every brokerage office and onto every household computer screen, 例如Set out early and you will get there before dark. (If you set out early, you will get there before dark.)

　　2）the thinking went是插入语

2、In a rush to scoop up every last investment dollar in the 1990s, fund firms bombarded investors with nearly 6,000 funds, many of them mediocre.

此句中：

　　1）In a rush to scoop up every last investment dollar in the 1990s 是介词短语，作时间状语，其中的动词不定式to scoop up every last investment dollar in the 1990s作定语，修饰名词rush, fund firms bombarded investors with nearly 6 000 funds 是主干主句。

　　2）many of them (being) mediocre 是个伴随状语，相当于一个并列句many of them were mediocre

3、And until the Securities $ Exchange Commission clamped down, the companies routinely invented snazzy fund names to pique investors’ interest, though stocks they invested in bore little relationship to the title or the risks of the fund.

此句中：

　　1）the companies routinely invented snazzy fund names to pique investors’ interest是主句

　　2）until the Securities $ Exchange Commission clamped down是时间状语从句，说明主句中谓语动词invented发生的时间

　　3）though stocks they invested in bore little relationship to the title or the risks of the fund是让步状语从句，也说明主句中谓语动词invented，其中有个限制性的定语从句they invested in，修饰名词stocks

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