That new reticence is likely to mean further losses for an industry already suffering from a sharp cutback in spending. Last week, three months after revising his prediction for revenue growth downward from 5.8 percent to a scant 2.5 percent, Robert Coen, director of forecasting for Universal McCann28, said ad spending “could be very close to flat.”
Further declining in spending led to a scant growth of the advertising industry.
广告支出的进一步减少导致广告业的发展几乎陷入停滞。