On Madison Avenue, advertising industry executives tallied their losses after nearly a week without network TV ads. But fallout from the tragedy was being felt half a continent away in Northfield, III. Where marketers at Kraft Foods24 were red-faced. Picking up last week’s issue of People magazine, they saw a photo of terrified New Yorkers fleeing the inferno. Opposite it was an ad for the company’s Oasis nutrition bar in which a female cartoon character quips about the brighter side of an airline losing your luggage: “You have an excuse to buy a whole new wardrobe.”
The terror attacks also affected adversely the advertising industry.
恐怖袭击也对广告业带来了不利的影响。