Paraphrasing (20th paragraph)
Text
Kraft’s embarrassment underscores the marketers ' dilemma. Kevin Roberts, CEO of Saatchi & Saatchi Worldwide25, urged advertisers to fight terrorism by getting back to business. “The key message now is go shopping—spend, live, choose,” he said, “If our clients run scared, then the terrorists win.” But an industry known for its outrageousness and cheek must now find a new vocabulary attuned to the nation's grief. So wary of offending have some marketers become that Sears26 canceled its commercials on ABC 's27 Politically Incorrect after host Bill Maher appeared to insult the military.
The main idea of the paragraph
The advertising industry has fallen into a dilemma：on the one hand, they think the best way to fight terrorism is to encourage people to spend to maintain the economic growth; on the other hand, they should attune their advertising campaign to the nation’s grief.
广告业陷入了困境：一方面，他们认为反击恐怖袭击的最好方法就是鼓励人们花钱，保持经济的增长；另一方面，他们需要调整广告的内容和语言，和全国的悲哀气氛保持一致。
句子分析
So wary of offending have some marketers become that Sears cancelled its commercials on ABC’s Politically Incorrect after host Bill Baher appeared to insult the military.
1）这句为了强调表语“so wary of offending”，采用倒装的结构，“some marketers”是主语，“have become”是谓语动词
2）“that Sears cancelled its commercials … to insult the military”与“so wary of offending”呼应，是个结果状语从句，其中“after host Bill Baher appeared to insult the military”是个时间状语从句，说明“cancelled”发生的时间
词语解释
Politically Incorrect 政治上是不正确的
Politically Incorrect was a late-night, half-hour political talk show hosted by Bill Maher that ran from 1993 to 2002. It premiered on Comedy Central from 1993 to 1996, and later on ABC in 1997, which cancelled it in 2002. In some episodes Maher would interview a single guest, but in most episodes four celebrity guests formed a panel that would engage in discussion and debate in front of a studio audience on a topic initiated by Maher, usually provoked by a news item. The show was pioneering in mixing political figures and entertainers. Maher tried to air all points of view, especially controversial ones.
