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This analysis even puts a different perspective on the euro’s impact on price transparency. True, the single currency will make it easier for consumers to compare prices. But the starting point for this change is that Europe currently has heterogeneous customers who largely buy heterogeneous products with different ingredients, labels and packages. Much else will need to converge before prices do.

The main idea of the paragraph

A new perspective, supported by the idea that it is senseless to compare prices when there are various consumption patterns in different countries, is raised concerning the impact of a single currency upon the price transparence.

一些专家就实行单一货币对价格透明度产生的影响提出了一个新的看法，这个看法得到这样一种观点的支持，即，如果不同国家的消费结构各不相同，在这种情况下对价格进行比较是没有意义的。

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• Summary