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Consider an ideal situation in which information, material flow, product attributes and decision-making realize the full potential of e-commerce technologies. Information flows in this ideal world will be accurate, rich and instantaneous Information, moreover, will be based on all supply chain transactions (retail to raw material) and ill be visible throughout the chain. The Internet will reduce search costs to a minimum.

The main idea of the paragraph

In an ideal situation, information, material flow, product attributes and decision-making work together to realize the full potential of e-commerce technologies.

在理想的状态下，信息流、材料流、产品特性以及决策过程共同配合，能够使电子商务技术的潜力发挥到极致。

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