Text

A second technological innovation was high-speed, continuous-process manufacturing equipment. This technology made the most of economies of scale. An example is the Bonsack machine, invented for making cigarettes. In 1881, Mr. Duke of North Carolina acquired the first of these machines in the US. It was capable of producing 70 000 cigarettes a day (as opposed to a maximum of 3 000 a day for the manual rolling of cigars). Fifteen of these machines could saturate the entire US market. Consequently, Duke and his American Tobacco Company had to develop aggressive advertising techniques to persuade consumers to try this new product.

The main idea of the paragraph

The second technological innovation was high-speed, continuous-process manufacturing equipment, which made the most of economies of scale and which resulted in the change in marketing approaches to the expanded production capacities.

第二项技术革新是引入高速、连续生产的制造设备，这最大限度实现了规模经济，也引发了营销手段的改进以配合扩大了的生产能力。

• Briefing
• 1
• 2
• 3
• 4
• 5
• 6
• 7
• 8
• 9
• 10
• 11
• 12
• 13
• 14
• 15
• 16
• 17
• 18
• 19
• 20
• 21
• 22
• Summary